THETRAY.SHOP began with a random comment from my mother, Viola, during a weekly FaceTime call.
I live in Australia where I’m now a citizen. Mum lives in Sweden. We’re hemispheres apart, but now use modern technology to work on product design.
My name is Rickard Vikström. I grew up near the Arctic Circle in Sweden, working with my parents in our home decorating shop.
Mum was always very creative, something my father jokingly said made more work for him. When she suggested we make some trays together, it was very random! But — not at all unlike her, so I wasn’t surprised. She’s full of good ideas like this.
Australian designer Kevin Brackley creates surface patterns inspired by the beaches and natural beauty that surround him.
Based in Sydney, his style embraces both analog and digital media, whether it be painting with watercolours, sketching with ink, or digitally refining and manipulating artwork for a variety of products.
Kevin’s designs often embrace an exuberance of colour, or explore a more Scandinavian design aesthetic. Drawn to both flora and geometry, he aims to instil a sense of joy and wonderment in his art.
There’s a new trend spreading around the globe, and it’s from Sweden, again! Yes, those Nordic Vikings who’ve given the world so many things already...
In the 1970s, it was ABBA. They made Eurovision famous in 1974, remember! When they finally faced their Waterloo in the early 1980s, Roxette was there in the wings at the table of talent.
In the latter part of the 20th Century, IKEA became a household name, challenging other global empires by showing people the world could be flat after all!