🇦🇺 AUSSIE SHIPPING $6 OR FREE ON $150+ ORDERS  🌏 GLOBAL SHIPPING FROM $11 AUD 

THETRAY.SHOP - In the beginning

THETRAY.SHOP - In the beginning

What’s in a tray? Many things, actually. Our materials can include timber, fabric, varnish  – not to mention style, nostalgia and much more.

In the big wide world of trays, there’s almost an infinite variety out there. I know. I’m constantly exploring to see what’s around.

Co-founding THETRAY.SHOP with mum a few years ago, you could say that since then, I've gone a little bit trayzee.

We’ve discovered so many beautifully-produced trays, bespoke tray makers and designers in our 2D and 3D travels.

It made me think it’s time to start a blog dedicated to traymaking, and not just the trays we make and sell. This may even lead to the start of a small community of tray lovers? Who knows?

For those who don’t enjoy scrolling back through blog posts, here’s a brief history in time about THETRAY.SHOP.

Living in Australia for more than 15 years now, I regularly FaceTime with my mother (mor in Swedish) who lives in Sweden. Yes, that’s her in the photo.

During one call, mor suggested we could make trays together. The rest, as they say, is history – albeit very recent history. I should add that my parents ran a home decorating shop in Sweden, which they sold about 10 years ago, so the whole tray idea wasn’t totally left of field.

It’s safe to say I pretty much grew up in that shop, in fact, people used to ask if we lived upstairs because we were always there.

One thing you’ll notice about our trays is the bespoke designs. The Blombär, Lyckans Blad and Kvitter designs all use fabric. Finding new textiles, while working with global designers, is one of the many sweet spots of my job.

Meeting people inspired to create objects of beauty with a functional purpose is another. We also work also with Sweden's Jamida and Berså brands, who create printed, rather than fabric designs.

Our mission here at THETRAY.SHOP continues: To source the best trays from around the globe. In Australia, I represent and import products by both Jamida of Sweden and Berså Trays.

In our new 2018 blog series we’ll share what we’ve found, including interviews with our designers, trends in homewares, home-making, hosting and more.

Thanks for reading! We’d love you to share photos of your trays with us to feature on our Instagram account @thetrayshop. You can email them to hello@thetray.shop

See you next time, when we explore some Scandinavian trends, look more closely at design and Swedish trays in particular.




Also in THETRAY.BLOG

Meet Kevin Brackley
Meet Kevin Brackley

Australian designer Kevin Brackley creates surface patterns inspired by the beaches and natural beauty that surround him.

Based in Sydney, his style embraces both analog and digital media, whether it be painting with watercolours, sketching with ink, or digitally refining and manipulating artwork for a variety of products.

Kevin’s designs often embrace an exuberance of colour, or explore a more Scandinavian design aesthetic. Drawn to both flora and geometry, he aims to instil a sense of joy and wonderment in his art. 

Read More

The Big Design Trade - TRADE SHOW
The Big Design Trade - TRADE SHOW

THETRAY.SHOP will exhibit at The Big Design Trade in Melbourne 2-4 August.

Read More

The tray trend from Sweden
The tray trend from Sweden

There’s a new trend spreading around the globe, and it’s from Sweden, again! Yes, those Nordic Vikings who’ve given the world so many things already...

In the 1970s, it was ABBA. They made Eurovision famous in 1974, remember! When they finally faced their Waterloo in the early 1980s, Roxette was there in the wings at the table of talent.

In the latter part of the 20th Century, IKEA became a household name, challenging other global empires by showing people the world could be flat after all!

Read More