A shoutout to our stockists

As we all struggle with how to deal with the current reality, I want to give a shoutout to our lovely stockists.

Many of them are small business owners. They and their employees will cop it hard from this crisis.

If you’re able to, please consider supporting them by shopping local.

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Our birchwood trays are handcrafted in Sweden and feature artwork by independent desingers from around the world.  Emma J Shipley is one of them and we're proud to stock her tray range made in collaboration with Jamida of Sweden.

Emma is graphic artist specialising in fine drawing, taking inspiration from myths, legends and the unique beauty of the natural world. Emma painstakingly draws each design by hand in pencil, fusing highly skilled draftsmanship with a subversive imagination; capturing nature’s unpredictable beauty. 

Designer Emma J Shipley


THETRAY.SHOP began with a random comment from my mum, Viola, during a FaceTime call.

I live in Australia. Mum lives in Sweden. We’re hemispheres apart, but modern technology makes it easy to run a family business together. Mum was always very creative, something my father jokingly said made more work for him. When she suggested we start making Swedish trays together, it was very random! But — not at all unlike her, so I wasn’t surprised. She’s full of good ideas like this.

Her idea turned into what is now THETRAY.SHOP.

We work with designers to create exclusive THETRAY.SHOP collections of trays and matching accessories. We also source the globe to find brilliant trays by other great brands, including Jamida of Sweden and Berså. / Rickard

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