THETRAY.SHOP began with a random comment from my mum, Viola, during a FaceTime call.
I live in Australia. Mum lives in Sweden. We’re hemispheres apart, but modern technology makes it easy to run a family business together.
Mum was always very creative, something my father jokingly said made more work for him. When she suggested we start making Swedish trays together, it was very random! But — not at all unlike her, so I wasn’t surprised. She’s full of good ideas like this.
Her idea turned into what is now THETRAY.SHOP.
We work with designers to create exclusive THETRAY.SHOP collections of trays and matching accessories. We also source the globe to find brilliant trays by other great brands, including Jamida of Sweden and Berså.
Few patterns in Scandinavian design history are as iconic as Berså, the famous stem of green leaves designed by Stig Lindberg (1916-1982). As one of the most influential post-war designers in Sweden Stig worked with ceramic, glass, tableware, and textile prints during his long and successful career with Gustavsberg Porcelain Factory.
Berså was produced from 1960-1974 and quickly became one of Lindberg's most beloved patterns that could be found in every other Swedish home in the 50’s. Lately the pattern has had a huge revival in Scandinavia and is now available in Australia on trays, tea towels, potholders and cushions.
Folk art, flea market finds, paper ephemera and world textiles all serve as sources of inspiration for Asta, together with her lifelong passion for colour. Her signature style consists of complex intricate patterns that entwine to form larger motifs, in particular creatures such as fantastical fish and cheeky songbirds.