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Custom trays for brands, artists and designers

Are you a brand, designer or artist looking for a unique way to showcase your work? At THETRAY.SHOP, we specialise in creating custom wooden trays for brands, businesses and cultural institutions across Australia and beyond.

We’ve collaborated with brands like BellArt and Sporting Nation, as well as the Art Gallery of New South Wales, producing custom trays for major exhibitions including Hilma af Klint, Louise Bourgeois and Magritte. From small boutique businesses to large organisations, we’ve helped bring bespoke designs to life on beautiful, functional serving trays.

In Sweden, it’s common for every brand to include a branded tray in their product range—and here in Australia, a custom tray offers a fresh, distinctive way to connect with your audience. Whether you’re looking to create a signature product, a promotional gift, or exclusive merchandise for retail or museum shops, a customised tray is a practical piece of art your customers will love.

 

Why choose a custom tray?

✔ A unique, high-quality product that elevates your brand

✔ Made in Sweden from sustainable birchwood with protective melamine coating

✔ Available in multiple sizes (round and rectangular) to suit different uses

✔ Food-safe and designed to last

✔ An ideal gift shop product, promotional item or brand extension

Fast turnaround—your trays can be in-store in under 8 weeks from design approval

 

How it works

We make the process easy for you. Simply supply your design or artwork, and we’ll handle the rest:

  • Production with our Swedish manufacturers

  • Import and shipping logistics

  • Quality control and delivery to your door

Our custom trays are handcrafted in Sweden using FSC-certified birchwood, sealed with a food-safe melamine coating to ensure durability, heat-resistance and easy cleaning. 

Minimum order quantity: 50 trays per design.

 

Ready to create your custom tray?

We’d love to discuss how we can bring your design to life. Use the website chat or email rickard@thetray.shop to get started.