There’s a new trend spreading around the globe, and it’s from Sweden, again! Yes, those Nordic Vikings who’ve given the world so many things already...
In the 1970s, it was ABBA. They made Eurovision famous in 1974, remember! When they finally faced their Waterloo in the early 1980s, Roxette was there in the wings at the table of talent.
In the latter part of the 20th Century, IKEA became a household name, challenging other global empires by showing people the world could be flat after all!
But it took a new century before Sweden presented everyone with their sexiest man – Alexander Skarsgård – named so, five times!
Alexander made vampires cool again, brought back Tarzan, and caused Australia’s Nicole Kidman to tell a few Big Little Lies; before himself coming to a big sticky end – courtesy of a metal stake – we needed the timber for our trays!
Playing with popular cultural myth here, it’s tempting to talk about ‘throwing another steak on the barbie’, while handing around drinks on a Swedish tray, a little too trés bon – oops!
For sure, trays have been a ‘thing’ in Sweden for quite some time. Just google Swedish trays and you’ll find Swedish tray maker Åry, which opened its doors in 1952. But steeped in mid-20th Century modern living and luxury, as they are, Swedish trays are becoming the party platter of the ‘teenies’.
They’re the latest piece of Swedishness to capture our hearts and minds. And thanks to THETRAY.SHOP there’s now one for every household. We’re bringing Swedish trays to the world, beautifully crafted in true Scandinavian style.
Timbered textures, fabric designs, colourful, abstract and chichi to the max, they’re bringing back the elegance of the 1950’s cocktail hour for those seeking a return to glamours past. They’re also perfect for indoor plants, easily placed on stands around your living room or indoor balcony – well, they are! Try for yourself. They’re also very popular wedding gifts in Sweden.
Take a look around THETRAY.SHOP. You’ll see both a wonderful tradition of craftsmanship, and how we have some of the most beautifully designed trays available on the market today.
And, just in case you haven’t heard, ABBA is reuniting to release a new single – the first in 35 years! We’re very good at recycling. No seriously, we are - have a look! Thanks for reading.
Australian designer Kevin Brackley creates surface patterns inspired by the beaches and natural beauty that surround him.
Based in Sydney, his style embraces both analog and digital media, whether it be painting with watercolours, sketching with ink, or digitally refining and manipulating artwork for a variety of products.
Kevin’s designs often embrace an exuberance of colour, or explore a more Scandinavian design aesthetic. Drawn to both flora and geometry, he aims to instil a sense of joy and wonderment in his art.
What’s in a tray? Many things, actually. Our materials can include timber, fabric, varnish – not to mention style, nostalgia and much more.
In the big wide world of trays, there’s almost an infinite variety out there. I know. I’m constantly exploring to see what’s around.
Co-founding THETRAY.SHOP with mum a few years ago, you could say that since then, I've gone a little bit trayzee.